Saturday, February 11, 2012

Launching a Successful eBay Store

November 26, 2008 by  
Filed under Uncategorized

Disregard the recent grumbling over recent eBay Store fee hikes. A well-run eBay Store is worth every penny, and can add considerably to your profitability! Recent enhancements to eBay’s Store features make running a Store an essential part of successful eBay selling. Stores give you so many new ways to cross-promote your eBay items that running a Store gives you an almost unfair advantage over sellers without one.

When shoppers enter your eBay Store they visit your own private eBay. They see only your items, organized in a way that suites what you sell; and when they use your Store’s search feature only your items appear.

Stores can actually reduce your Final Values fees by 75% in some cases. Stores let you organize, showcase, cross-promote and catalog all of your items, (including auctions) in ways that make it easier for shoppers to find and purchase your items.

eBay Stores have come a very long way in the past few years, and when augmented with tools like eBay Express, Selling Manager Pro and Blackthorne, (all discussed in this book), they are poised for astronomical growth. If you are not onboard yet, it’s time to get moving. You need a Store, and this book will help you launch and run a great one or bring your existing Store up-to-date.

Launching a Successful eBay Store offers eBay sellers tips, techniques, best practices and resources necessary to have their items gain high visibility on and off of eBay. You’ll find out how to set up a new store, choose what to sell in the store, perform store bookkeeping, manage store inventory, promote the store on and off eBay, purchase eBay keywords and more. It will also show you how to take your selling to the next level, while saving money in the process.


Customer Review: Useful, but didn’t solve my problem
I bought this book because I had encountered a problem with my eBay store that I couldn’t find an answer to in the Help system; answer wasn’t in here either. (You can’t list an inventory item in more than one category, and if you try, eBay sends the item to the auction listings.)

Otherwise, the book’s helpful, albeit aimed at a high-volume audience and not a limited product line art vendor. Good to have a book that’s focussed on the store side of that house, rather than simply buying and selling which is what the rest of eBay books address. “BUY NOW”

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