Internet Marketing Strategy: Part 2
September 29, 2008 by workathomebizreviews
Filed under Uncategorized
Sometimes, the higher the price the better. Certain goods are better highly priced to attract customers who would never dream of purchasing below a set limit. An ebook offering secrets of internet marking may not sell at $9.99 because the buyer considers that it can?t be offering much at that price. Increase the price to $49.99 and it could well be Clickbank?s top product for the month.
Thirdly, promotion. You must have a good promotion strategy utilizing all of the promotional techniques available to internet marketing. At least four main advertising techniques should be part of an effective internet marketing strategy. The first is search engine optimization.
The important aspects of SEO are that your title should be in H1 tags, be in bold type and contain the keyword for the page. It should also be the first text that a search engine spider reads. Your pages should be logically arranged, and the spider led from one to another in a logical fashion. They should not be led away from the page till they reach the end of it, and any such links should be blocked to spiders. Don?t overuse keywords and write naturally with good information. These are simple design elements that should be included as the web site is built.
Article writing and submission is the second means of advertising that you should consider. You not only get one-way back-links, but also traffic from the links to your site added at the end of the article or in the resource box. A third common advertising technique is to use the site URL in your signature for emails and forum posts.
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