CRM at the Speed of Light, 3e
October 31, 2008 by workathomebizreviews
Filed under Uncategorized
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
Customer Review: Not insightful
This a book that’s not terribly insightful about CRM. It’s a broad brush overview of commercial applications in the space and some conventional wisdom. Found it to have much repetitious pedantic pages. Wished that there were more discussion on business process and best practices.
Customer Review: Wow!
Great resource! Filled with lots of statistics for CRM industry and great insite into the challenges. “BUY NOW”
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