Great Guidelines For Ideal KEYWORD Density In A Website Development
January 4, 2010 by admin
Filed under Making Websites
Do you know anything about keywords? They improve how the search engines perceive your content. But, too many can also get you a bad name. Keyword density is vitally important and you should learn how to get this right to achieve a perfect combination.
Besides straightforward keywords and appropriate density, there are other ways to optimise. You can use keyword phrases. Nowadays, many keywords have become commonplace. For example, if you put “chocolate” into a search engine, you will get millions of returns. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.
Instead of doing this, they will approach it differently. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you are in the business of selling recipes, then you would be much better off using the second phrase instead of just that one key word.
A Keyword Myth.
When it comes to online business development, common sense is not always the best approach, especially when thinking about keyword use. Your mind says that if such and such keyword is the one you should be using to attract customers, then it should appear everywhere. So far, you are right.
This is where many people take the wrong road. You don’t want to be stuffing your content so that it appears to be a keyword sandwich. This might have been okay at one time but search engines have become much smarter. They are smart enough to know that a keyword is not going to appear in every third sentence as the normal course. This is generally called keyword stuffing.
Learn About Keyword Density.
A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we need to know is that the robots will do what they’re supposed to do. They search for keywords that are entered into the search box on thousands and thousands of sites, blogs and the lot, indexed all over cyberspace.
The calculation of keyword density tells us how many of those words appear within a specific piece of text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.
But, search engines have their own ideas about what constitutes the proper density for their rankings. Today the figure can be as low as between 1 and 3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most err on the lower end just to be safe. Besides, in 500 words, encountering the same keyword fifteen times may seem a little banal depending on your subject matter.
The keyword density also considers the number of words in the targeted keyword. Long tail online business marketing has become popular and can further focus your content and website for a larger, well-defined market.
But keyword density also works for your website development in general. When setting up your site, use the keyword in picture tags, subheadings, headlines and anchor text. Good content will get people to visit you time and again, but the composition of your website will be fundamental to helping you achieve and then stay at the top of the first page of search results.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!
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