describe the role internet marketing has within a modern marketing context?
September 4, 2010 by workathomebizreviews
Filed under Home Business FAQ
Marketing: increased integration of marketing mix (4 Ps) and extended mix (7 Ps); relationship marketing; importance of identification of new product and market development opportunities; modern information and communications technologies (ICTs); strategies to achieve business objectives; technology-enabled targeting and segmentation eg demographical, psychographic, economic, usage based; business-to-business (b2b), business-to consumer (b2c) and consumer-to-consumer (c2c) such as eBay; disintermediation and direct market communication by producers
Internet marketing: greater individualisation of market attention eg one-to-one relationships, mass
customisation, increased information and cost-effective information gathering methods; reaching wider and more distant markets; product impact, enhancing traditional products and services, online games and music, mix between on and off line activities; opportunities enhancing marketing effectiveness eg through ‘one-to-one’ communications; understand customers and target more effectively
this is to help me with my btec coursework for business, so please try and explain and help me as well as you can, thank you.
alot of people go online, so marketers go where the people go if they want to get your money.
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alot of people go online, so marketers go where the people go if they want to get your money.
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Register your web site / products in web directories , definitely it will promote your web site as well as your business and present business status , while listing to http://www.directory.ac You can attract more traffic to your web site, good numbers of clients and more.
Source(s) : http://www.directory.ac
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