can somebody please help me with these questions?
March 9, 2010 by workathomebizreviews
Filed under Home Business FAQ
I have to investigate the internet marketing strategies used by the company’s major competitors of hp, compaq, and gateway. Here are the questions:
1. what market segments seem to be targeted by the company?
2. What is / are the most important customer benefits stressed?
3. How does the company attempt to connect (develop a relationship) with its customers?
4. What is the company’s chief strategic advantage over its competitors?
5. What features should your company build into its web site that would rival the competitor’s site?
I’ll help answer the first question. Companies seemed to be targeting… Younger people (Demographic) and people who are concerned about they’re weight or skin.(Psychological) Notice most commerical and infommericals advertise "healthy" food/drinks. Food companies seem to make a big deal about lower calories, sugar, and soduim. It’s a trend. & infomercials like pro-active, sheer coverage, bare minerals, and etc. are played out.! Oh, and younger people have always been highly targeted. We run the country! Whoo!
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I’ll help answer the first question. Companies seemed to be targeting… Younger people (Demographic) and people who are concerned about they’re weight or skin.(Psychological) Notice most commerical and infommericals advertise "healthy" food/drinks. Food companies seem to make a big deal about lower calories, sugar, and soduim. It’s a trend. & infomercials like pro-active, sheer coverage, bare minerals, and etc. are played out.! Oh, and younger people have always been highly targeted. We run the country! Whoo!
References :
Hello Hplaptop,
It is great to hear that you are interested in internet marketing. If you have a moment, I would recommend that you check out http://www.internetmarketing-howto-videos.com It can help cut down the learning curve quite a bit. Good luck to you!
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