The 7 Essential Steps to Successful eBay Marketing

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller [...]

Selling Old Books the New Dot Com Way: Your Guide to Starting and Running an Internet Bookselling Business

With the Internet growing at a phenomenal rate, and E-commerce quickly becoming the norm, now is the time to take your dream of becoming a bookseller to the online world. This book will teach you, step by step, everything you need to know to succeed. You”ll learn where to buy your books, how to clean [...]

Optimal Database Marketing: Strategy, Development, and Data Mining

Check out the supplemental website! www.DrakeDirect.com/OptimalDM/ “Destined to be the definitive guide to database marketing applications, analytical strategies and test design.” – Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee “This book is well written with interesting examples and case studies that [...]

Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing

History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the “big business” names (that are now household words) started out as struggling small businesses. The history of the [...]

eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who [...]

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