Internet Marketing for Dummies

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste [...]

The Mobile Revolution: The Making of Mobile Services Worldwide

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, [...]

Electronic Commerce: From Vision to Fulfillment (3rd Edition)

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from “vision” or strategic planning to “fulfillment” for delivery of products and services with the goal of customer satisfaction. Customer Review: A horrible book for a [...]

How to Market and Sell Your Art, Music, Photographs, & Handmade Crafts Online: Turn Your Hobby into a Cash Machine

You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? How do I turn this into a real money making business? The answer lies between [...]

How to Sell Jewelry and Watches on eBay

Watch your profits grow! The jewelry and watches category is growing tremendously, which can mean great profits for you. Learn the secrets from jewelry and watches PowerSellers to spotting fakes, avoiding fraudulent bids and knowing your inventory’s true worth. Plus, get expert advice on making any auction item stand out in the crowd-essential in a [...]

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