Internet Business Models and Strategies: Text and Cases

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci [...]

Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation…Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? [...]

Cyber Gold: A Guidebook on How to Start Your Own Home Based Internet Business, Build an E-Commerce Website, and Strategies for Complete Search Engine Optimization

Once again, Pam and Tobin offer a unique, simple, step by step guide for building an online business that includes the latest resources, tools, and ultimate search engine strategies for success derived from their strong online presence and experience in home study and live classroom instruction. From taking care of your business licensing to creation [...]

Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology [...]

How to Make Money Online with eBay, Yahoo!, and Google

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to [...]

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